Free Webcast - Evolving Color Concepts: An Update on Consumer Response
The free Graphics.com Network webcast is the eleventh in a series from Dynamic Graphics+Create magazine.
In addition to creating attractive, evocative, readable and appealing messages, color in the marketplace must convey a mood that helps to persuade the public at large to become consumers—to induce then to respond in a positive way to the intended message. Join Leatrice Eiseman, color consultant to many industries, executive director of the Pantone Color Institute and director of the Eiseman Center for Color Information and Training as she shares her insights based on current color word association studies that are part of the research for her newest book, Color: Messages and Meanings.
Webcast presenter Leatrice Eiseman is a color specialist whose expertise is recognized worldwide, especially as a prime consultant to Pantone, Inc. She has helped many companies make the best and most educated choice of color for product development, logos and identification, brand imaging, web sites, packaging, point of purchase, interior/exterior design or any other application where color choice is critical to the success of the product or environment.
The webcast is scheduled for 1 pm CDT on October 21. More webcast information and free registration is available on the Dynamic Graphic+Create site.
0 comment(s):
Post a Comment